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This case discusses Bank Islam Brunei Darussalam’s (BIBD) social responsibility initiative. Social marketers are committed to people’s health and well-being; they are not profit-oriented and are seeking a larger market share than commercial marketers. One such example is “Community for Brunei” the Corporate Social Responsibility (CSR) initiative by BIBD. It is an online marketplace designed to help small businesses, highlighting different social and philanthropic causes that are important to Bruneians’ nurturing identity. BIBD assists the country’s small, medium, and micro entrepreneurs to actively and competitively expand their businesses through the Brunei community. It aims to help ease and transform the marketplace for struggling entrepreneurs during the pandemic. The Brunei Community Platform uses technology to bring communities together and provide an online ecosystem with integrated digital payment gateways as part of their efforts to encourage a digital society driven by a cashless economy. Other than a digital marketplace, the Community for Brunei has evolved into a social charitable platform conducting charity drives in collaboration with other non-government organizations as well as a donation platform enabling the community to donate and give back to the nation in difficult times such as the COVID-19 pandemic. As part of BIBD’s overall commitment to maintain the United Nations Sustainable Development Goals, events related to Community for Brunei also guards urban areas to ensure its safety, resilience and sustainability. BIBD’s CSR projects also promotes sustainability in consumption and clean production patterns, and takes urgent action by responding to climate change and its impact. The key takeaways of BIBD’s digital platform Community for Brunei is not only to accept but to fully embrace digitization of today’s businesses to not only continue thriving in this very restricted and scarcely resourced environment but to also open up opportunities to enter their goods and services into the global market. It has also become a community-driven and socially responsible platform providing a place for the society to give back to the community.

Corporate Social Responsibility, Consumer Behavior.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

This case highlights the challenges that Society for Community Outreach and Training (SCOT) faced to be self-sustained in running the operation. SCOT is one of the non-government organizations (NGOs) in Brunei that aims to eradicate poverty in sustainable and creative ways. The founder of SCOT is Anwar Mohammad, one of the recipients of National Youth Leader in Brunei. The other 18 members of SCOT Board of Directors and Executive Committee also consist of youths who are committed in their mission of alleviating poverty in Brunei. Like many other NGOs, SCOT’s activities depend on fund from public or private organizations. One of the obstacles facing NGOs in Brunei including SCOT is the difficulty in obtaining funds for their projects. To be self-sustained, Anwar came up with a project idea named Xchange Project to encourage people to collect recyclable materials and exchange them for basic commodities. He thought this would help build the habit of recycling among Bruneians as well as help those with low income to have an extra source of income.

Using this case the students will be able to:

• understand the role of NGOs (such as SCOT) in performing corporate social responsibility (CSR);

• understand the challenges that are encountered by the NGOs in obtaining fund;

• understand the role of Green Xchange program to be self-sustained; and

• understand the role of NGOs (such as SCOT) in alleviating poverty level in Brunei.

understand the role of NGOs (such as SCOT) in performing corporate social responsibility (CSR);

understand the challenges that are encountered by the NGOs in obtaining fund;

understand the role of Green Xchange program to be self-sustained; and

understand the role of NGOs (such as SCOT) in alleviating poverty level in Brunei.

Marketing Management, Consumer Behavior.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

This case teaches about the issues and challenges of promoting ecotourism. Sumbiling Eco Village (SEV) in Brunei is an example of ecotourism spot. Leslie Chiang, SEV’s owner, understands that running a successful tourism business and conserving the environment is not an easy task. At the heart of Brunei’s pristine jungle, ecotourism brings economic opportunities for local people, long struggling to find a path to prosperity. This noble feat is not without its challenges. One of SEV’s dilemma is their promotion strategy specifically the difficulty of raising awareness of energy conservation and environment preservation for e.g. discouraging tourists’ plastic use. Another dilemma SEV’s is Mother Nature’s impact on SEV’s green building and infrastructure.

This case illustrates:

• the concept of ecotourism such as SEV;

• the features and benefits of ecotourism; and

• the challenges that are faced by an Asian ecotourist spot and its ways to overcome those challenges.

the concept of ecotourism such as SEV;

the features and benefits of ecotourism; and

the challenges that are faced by an Asian ecotourist spot and its ways to overcome those challenges.

Marketing Management, Consumer Behavior.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

This case highlights the challenges that a telecommunications company encountered with regard to implement the green concept as a part of a corporate social responsibility (CSR) program. Progresif Cellular Sdn Bhd (PCSB) is a telecommunication company that was established in 2014. PCSB integrated its CSR on 2017 to comply with the nation’s vision of 2035. The CSR initiatives were Education, Arts and Culture, Environment, and Entrepreneurship. This case revolves around the challenges of implementing PCSB’s third CSR pillar which was related to conserving the environment. In addressing this agenda, PCSB wanted to implement “going paperless” concept by launching e-billing system. Paperless or e-billing is an electronic version of bill statement that customers can view and pay online. After launching the e-billing system, PCSB realized that the older generation of the customers did not accept the “paperless” concept properly. Statistics revealed that 57% of young customers are using it, whereas only 37% of the older citizens are using it. It made PCSB concerned that how to motivate the senior citizens to go “paperless” in order to save the environment.

Using this case, the students will be able to:

• understand the challenges that are related to going green initiative;

• evaluate the pros and cons pertaining to going “paperless”;

• understand the need for building awareness among young and older population for a better implementation of green act.

understand the challenges that are related to going green initiative;

evaluate the pros and cons pertaining to going “paperless”;

understand the need for building awareness among young and older population for a better implementation of green act.